The Food and Drug Administration scolded the makers of Cheerios about the way they promote the cereal's health benefits. The FDA sent a letter of warning to General Mills accusing them of making unauthorized health claims.
...According to a letter from the FDA General Mills' advertising violates the federal Food, Drug and Cosmetic Act. The agency said claims that Cheerios ingredients can lower cholesterol within a certain amount of time, all while providing cancer-fighting and heart-healthy benefits, essentially makes Cheerios "a drug" by their definition. And no drug in this country can be legally marketed without an approved new drug application. - NEW YORK(CBS)
